Marketing Specialist- Creative Copywriter

Summary

Lidl US is searching for the next Marketing Specialist- Creative Copywriter to join our team!  The Marketing Specialist - Creative Copywriter (Content) acts as a brand steward and develops content that adheres to the brand voice and tone. This role reports to the Marketing Manager - Creative and supports all marketing and digital channels. The Marketing Specialist- Creative Copywriter works closely with other marketing team members to execute tasks and also supports our external agency partners by providing detailed creative briefs.

** This position reports to our Headquarters in Arlington, VA on a hybrid 3-day schedule.

What You’ll Do

•    Oversees and manages assigned project and/or departments data, ensuring it meets predetermined contractual or policy requirements
•    Conduct data entry and data management for various department projects
•    Assist with the development of training materials such as manuals, handbooks, presentations, diagrams, workflows, and project plans
•    Manages projects, work processes, systems, and/or procedures to ensure efficient workflow  
•    Update guidelines, standard operating procedures, and instructional materials
•    Identify, develop, and propose opportunities for business and process improvement
•    Support in national and international projects, producing business requirements, performing business system tests and technical improvements
•    Oversee digital and printed communication to support various campaigns and provide a consistent brand experience for customers in all channels
•    Draft, create and execute content for all marketing projects while adhering to Lidl’s brand guidelines
•    Accurately prepare creative files and materials for print or digital deployment
•    Collaborates with internal and external designers in developing and optimizing workflow processes
•    Contribute solutions based around understanding the business needs and initiatives
•    Assist in coaching designers on style guides and brand identity
•    Communicates with and supports external partners/vendors on projects as needed
•    Communicates with external partners and vendors in a timely manor
•    Creates detailed briefs for internal and external creative teams regarding various projects
•    Provides detailed creative judgement by reviewing internal and external creative work to ensure assets properly reflect the brand

What You’ll Need

Required Knowledge, Skills, Abilities
•    Excellent verbal and written communication skills
•    Excellent organizational skills and attention to detail
•    Proficient in Microsoft Office Suite or related software
•    Ability to work independently
•    Ability to time manage multiple weekly priorities as well as ad-hoc tasks with tight deadlines
•    Ability to create collaborative relationships across internal departments
•    AP Style knowledge
•    Ability to operate in a fast-paced environment

Preferred Knowledge, Skills, Abilities
•    Knowledge of retail and customer brand experience

Required Education, Certifications/ Licenses, Related Experience
•    Bachelor’s degree in English, journalism, marketing, advertising, communications, or related field
•    1-3 years of experience in a related field
•    In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO)
• 401k Plan (+ 5% company match and 2 year vesting schedule)
• And so much more, visit our benefits page for more details and the latest updates

In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave – 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off & Sick Time.

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