Product Manager - Marketing & Advertising Technology

Summary

Lidl US is searching for the next Product Manager to join our team! The Product Manager will drive the development and execution of marketing and advertising technical products and solutions. They will create and manage the roadmap for Martech and Adtech solutions in an agile environment, focusing on automating processes and enhancing personalized marketing communications. The role involves collaborating with internal teams and integration partners to prioritize initiatives based on business objectives and customer needs. Additionally, the Product Manager is responsible for cross-team collaboration, stakeholder communication, and staying updated on industry trends to maintain our competitive edge.

** This position reports to our Headquarters in Arlington, VA on a hybrid 3-day schedule.

What You’ll Do

Essential Functions

• Effectively manage projects and project timelines while working independently and collaboratively to achieve short, medium, and long-term departmental visions
• Evaluate industry best practices and monitor developments and innovations within the retail sector particular to their business that may be beneficial to the daily operations of the organization
• Analyze and evaluate projects and develop ideas and/or practical solutions for streamlining business processes
• Drive the development and execution of technical products and solutions
• Create and manage the roadmap in an agile environment, collaborating with internal teams and partners to prioritize initiatives aligned with business goals
• Lead UX strategy for our website and app, conducting research to enhance user experience
• Develop and execute a comprehensive user experience (UX) strategy for the company's website and mobile app, aligning with business goals and customer needs
• Work closely with UX/UI designers, product managers, IT and software development teams to implement user-centric design principles and ensure seamless integration of UX enhancements
• Conduct user research, usability testing, and analysis of user behavior data to identify opportunities for UX improvements and enhancements
• Effectively set and manage budgets for roadmap initiatives, ensuring efficient allocation of resources and achieving a measurable return on investments (ROI) 
• Analyze the performance of roadmap items and marketing campaigns, providing actionable insights to optimize strategies and improve ROI
• Ensure compliance with data privacy regulations and maintain data governance standards
   

What You’ll Need

Required Knowledge, Skills, Abilities 

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills with ability to interpret data to drive decisions
• Ability to prioritize tasks and to delegate them when appropriate
• Ability to articulate complex technical concepts to non-technical stakeholders
• Demonstrated experience managing product roadmaps, building out Martech and Adtech stacks and working collaboratively across departments and with external partners
• Proficient in Microsoft Office Suite or related software
• Proficient in using JIRA or other project management tools
• Strong understanding and application of Agile principles and practices
• Experience with Salesforce, including Salesforce Marketing Cloud and AMPScript
• Familiarity with Adobe Experience Platform, Adobe Real-Time CDP, or similar platforms

Preferred Knowledge, Skills, Abilities 

• Prior experience in the Consumer-Packaged Goods (CPG), retail, grocery, or related Business-to-Consumer (B2C) industry
• Proficiency with Google Analytics (GA4)
• Knowledge of HTML, SQL, and AMPScript
• Experience with e-commerce and home delivery platforms
• Expertise in SEO, optimizations, and strategies
• Familiarity with CRM systems
• Experience with Google Ad Products, such as DV360
• Proficiency with Azure Databricks

Required Education, Certifications/ Licenses, Related Experience 

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field
• 3-5 years of experience in a related field 
• In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above

Preferred Education, Certifications/ Licenses, Related Experience 

• Retail industry experience strongly preferred
• Certified Scrum Product Owner (CSPO)
• Project Management Professional (PMP) Certification    
• Certified ScrumMaster (CSM)  
• Google Analytics (GA4) Certified 

Physical Job Requirements 

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
   

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO)
• 401k Plan (+ 5% company match and 2 year vesting schedule)
• And so much more, visit our benefits page for more details and the latest updates

 
In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave – 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off & Sick Time.
 
 
 

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