Sr. Regional Marketing Specialist (Hybrid)

Summary

The Regional Marketing Sr. Specialist is responsible for leading and assisting with locally relevant strategies, programs and tactics to drive growth within their assigned regions. The role operates in close collaboration with the national marketing and PR teams to develop, execute and maximize the effectiveness of sales-driving local marketing initiatives.

What You’ll Do

• Develop, manage and execute local field marketing initiatives and events in close coordination with national marketing and PR departments
• Partner with third party agencies as appropriate to execute events, sampling, Grand Opening celebrations, sponsorships or other locally identified activities
• Manage regional marketing cost tracker
• Stay abreast of local competitor actions and assist with the development of marketing plans to counter competitive threats in partnership with the national marketing and PR teams
• Assist with develop marketing plans in collaboration with regional sales teams to address under-performing stores
• Stay abreast of local news developments and community conversations and work closely with the national PR team to identify earned media opportunities
• Liaise with HQ design team on regional creative requests
• Regularly report status of plan and areas of opportunities to key stakeholders throughout the business to continue to improve and develop the brand at the local level

What You’ll Need

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 3+ years of marketing/communications experience preferred; retail experience strongly encouraged
• Events Management experience
• This position commutes between stores, regional offices and/or distribution centers up to 50% of the time

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) 
• 401k Plan (+ 5% company match and no vesting schedule)
• And so much more, visit our benefits page for more details and the latest updates

In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave – 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off  & Sick Time.