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Sr. Consumer Insight Analyst

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Lidl US is seeking an analyst to join our Customer Insights Management team. The Sr. Analyst of Market and Shopper Insights is responsible for leveraging market and shopper research to identify key opportunities within the organization, and answer strategic business questions to drive turnover, increase market share and enhance the brand perception of Lidl U.S.   This individual will provide actionable insights to department stakeholders to enable them to activate key initiatives through analysis and presentations.  


What You’ll Do

•    Run and format reports within multiple consumer panel platforms into presentations to support stakeholder departments, especially the Promotions and Merchandising teams
•    Identify promotional strategy across competitors with a focus on regional variation, offer types, trip drivers, brands, and pricing to support in the strategic leaflet and promotional strategy
•    Store visits to understand promotional and merchandising strategy of Lidl and competitors
•    Support the manager in ad hoc project requests, data pulls and analysis as requested
•    Build comprehensive, strategic presentations with actionable recommendations to be viewed and leveraged by department stakeholders and board level leadership


What You’ll Need

•    Minimum a Bachelor’s degree in business or related field
•    Intermediate to Advanced skill level with Excel and PowerPoint  (Excel skills to include pivot tables and formulas to aid data analytics)
•    Strong analytical skills with the ability to think through a problem/ question to identify the best way to analyze, and then develop analysis from start (data pull) to finish (board level presentation in power point)
•    Ability to prioritize and handle multiple assignments while maintaining commitment to deadlines
•    Positive attitude in a dynamic environment where the team works quickly to react to last minute requests and still complete work on time
•    Strong organizational, problem-solving skills, excellent verbal and presentation skills and highly professional demeanor
•    Ability to communicate effectively with a variety of constituent groups such as senior management, peers, and outside contacts


What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.


All our Lidl employees are eligible to receive the following benefits:

  • Medical | Dental | Vision coverage
  • Paid Holiday & Paid Time Off (PTO) 
  • 401k Plan (+ 5% company match and no vesting schedule)
  • And so much more, visit our benefits page for more details and the latest updates


In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave – 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off  & Sick Time. 


HQ {amount} miles
3500 S Clark Street
Arlington, 22202

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