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Senior Media Analyst

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The Sr. Media Analyst will work on media KPI preformance analysis. That includes tracking online marketing trends, collect and analyze data, support the development of campaign optimization strategies, and support leadership with recommendations on how to optimize and report on campaign performance.

What You’ll Do

  • Own media KPI & Reporting al offline media. (Not limited to TV, Radio, OOH and Newspaper)
  • Own media KPI & Reporting al online media. (Not limited to Social, Display, OLV/OTT, Youtube, Search, and Streaming Audio)
  • All Channel Performance Deep Dive (Both off-line and online. For example weekly review of social display and search)
  • Optimization Recommendation
  • KPI Dashboard Maintenance
  • Media Database Maintenance (includes all weekly media preformance data, spend,  and business preformance)
  • Creative Performance Analytics (which creative preforms better in the market place)
  • Paid+Owned KPI Integration
  • Weekly ROAS Review
  • A/B Testing Performance Review
  • Coupon Performance Review
  • Optimization Scenario Building
  • Pull Marketing Trends


What You’ll Need

  • 2+ years’ experience in online and offline channels media analysis
  • Bachelor's Degree in Business, Marketing, Analytics, or related field 
  • Strong data and manipulation and data vizualization skills.
  • Strong excel and media optimization analytics skills
  • Passion for marketing, data, and learning new technology 
  • Deep knowledge of digital marketing across social, websites and email 
  • Strong analytical and strategic thinking skills 
  • Ability to make data-driven decisions 
  • Excellent interpersonal and collaboration skills 

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.


All our Lidl employees are eligible to receive the following benefits:

  • Medical | Dental | Vision coverage
  • Paid Holiday & Paid Time Off (PTO) 
  • 401k Plan (+ 5% company match and no vesting schedule)
  • And so much more, visit our benefits page for more details and the latest updates


In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave – 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off  & Sick Time. 


HQ {amount} miles
3500 S Clark Street
Arlington, 22202

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