11) Targetgroup stage 2519

the perfect package

Packaging & Design Department Overview

Who decides what the box of cereal or can of diced tomatoes will look and feel like?

Our Packaging & Design department is comprised of talented creatives who work with all of the different internal departments to make sure our private label products are engineered to properly fit on the shelves or sit in the coolers, make sure they have attractive logos and packaging design, and also to make sure our imported products have the correct translation on the labeling. All of this is a big challenge, considering how many products are in our stores.

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